Keynote Speaker: Bryan Eisenberg, Eisenberg Holdings LLC
Landing pages are a critical part of every marketer’s toolbox. In order to create highly effective landing pages, marketers must understand the 10 key elements in the anatomy of a landing page and the role they play as part of a greater conversion optimization framework.
Do you know the critical issues that make people convert? Ultimately, it’s about more than just changing a color, or moving items around on your web pages. Bryan will demonstrate proven methods that will make an impact and increase conversion rates.
Businesses small and large have an opportunity to use Social Media for marketing and customer support, but the choices of strategies and tactics are almost endless. In this session you will learn:
Link building remains important and while Google and Bing are changing the way they count links as votes for your site and content, authentic links are still key to the success of your content marketing and SEO initiatives. This session will discuss:
Great content is more important than ever. Content is critical for the success of SEO and Social Media initiatives. In this session you’ll learn best practices in:
Social media is the new “shiny object” within agencies and marketing departments. However, many social media teams operate in silos. Some report into customer service; others into the VP of marketing. For many businesses, Social media has the ability to influence new customers and make existing customers even happier. Some experts believe that social media can also deliver an added benefit of SEO visibility improvements. Learn why your social media investments might also deliver value to your search visibility.
Google continues to make algorithm updates beyond Panda, Penguin, EMD, and Hummingbird. Like hurricanes, the named Google algorithm changes can leave destruction in their paths. Learn what best practices are suggested by experts advising clients to develop algo-proof SEO strategies.
Perhaps the most valuable part of the eMA track at the conference, this workshop will allow all attendees to learn from a live review of the volunteer sites by SEO and landing page experts. See what areas can be improved upon and what is being done right. This is the closest to free consulting you’ll ever get. Because we are limiting the size of the eMA track, there is a a good chance you’ll get your site reviewed.
Managing Partner at WebRanking.com
VP & GM, Global Search, Display and Social Products
Consultant, Owner of LITBeL
Consultant, Liz Walker Marketing Consulting